naissantIcy Cool Blonde Hair Purple Shampoo | Eliminates Brassiness | Neutralizes Yellow & Orange Tones | Paraben, Ammonia & Sulfate Free | Pro-Vitamin B5, Olive Oil & Honey (Cana Silver) 10.1 Fl Oz

This product was recommended to me by a salon colorist. The way you get this (and other purple shampoos to work properly) is to first wet hair, take sliced lemons & squeeze juice into hair (brassy areas). This prepares the hair to open up to receive & "take" the shampoo properly. Read the directions & leave it in for the amount of time indicated. If you have lots of brass you may leave it in a bit longer on those areas but be careful if you're platinum blonde & only have brassy roots. Use ot where you NEED it. If you don't have a lot of brass or yellow you may not need as long. Also be aware that regular use of the product will create the best results. So even if you don't see ALL of your brass go away the first time that doesn't mean the product doesn't work. My colorist (who is my relative & wasn't selling this item) recommended using this about twice a week. I was able to see results after the first use of this product using the lemon juice technique. I DO follow up with this same brand's mask (which is recommended & is also purple). My hair is NOT left with a purple tint of any kind. It has not stained towels or anything in my bathroom. My hair doesn't feel damaged or brittle or dried out. It feels nice & soft. No yucky smell either. Smells nice.I will definitely continue to use this product! It is a bit pricey but I feel like it's absolutely worth it! I have learned in matters of the hair... you get what you pay for. I have tried tons of purple shampoos & this has been hands down THE BEST!For reference: I have naturally light brown/dirty blonde hair. I keep it a medium or light ash blonde (I switch it up). In between colorings I do a few highlights AT HOME to stretch out how often I completely bleach/color. I feel like it's better on my hair that way. I am Scottish/Irish descent so I naturally pull "golden" when I lighten my hair. I have red heads in my family. So when I use even light ash colors (I always use cool colors not warm) I still get a brassy or yellow tones. It will especially show a little while after coloring/bleaching.I believe this is a fantastic maintenance shampoo & really fixes it! I actually washed my hair over the side of my tub & looked in my bathroom mirror to apply the shampoo the first time to BE SURE I was hitting the brassy spots really good. I could literally see those tones change in a few minutes while looking in the mirror. I did not go over the amount of time in the directions on the bottle. I have no idea if this would work for other hair colors. I do know it works for blondes! I hope this helps!

Followed another reviewer suggested instructions and BOoM! Amazing! Thank you for the amazing suggestion!!Recap instructions:1: applied a generous amount on clean dry hair getting my hands a little wet with water as I worked it in.2: once my hair was fully saturated I placed it all on the top of my head without a hair tie.3: used a microwaveable heat cap I bought on Amazon.4: let it set for about 1.5 hours with the cap on the whole time.5: rinsed, with warm water, deep conditioned (deep conditioning is important!!)6: used a blow dryer on medium heat, flat ironed, and applied a small amount of Moroccan oil!7: ENJOY!!

I tried other purple shampoos but this one is by far the best! BUT know how to use it. Put it in your hair dry. Section it off like you’re dying your hair. Leave it on for 10 minutes. Wash it out then follow up with the conditioning mask. Make sure to squeegee your hair of as much water as you can beforehand you add the conditioner because you want your hair to soak it up. Leave that on for 10 minutes then voila! I do this once a week to keep platinum/silver hair. Tried other stuff but this is the only one that does it for me.

Love this stuff!! Made my hair really light with just one wash. It dries your hair a tad bit but nothing the mask follow up can't fix. Highly recommended!

I've only used this once, but am happy with the initial results. I didn't want to wait for the treatment to arrive, too, so I followed the directions and used my own conditioner. My hair had gotten pretty brassy from the leave-in conditioner I use. The shampoo definitely left my hair feeling dry and knotted in the shower, but my conditioner took care of that. I was really pleasantly surprised to see that the shampoo alone took care of at least 50% of the brassiness. Looking forward to using it with the treatment.

I’d say it works pretty well! Here is what I did:1: applied a generous amount on clean dry hair getting my hands a little wet with water as I worked it in.2: once my hair was fully saturated I placed it all on the top of my head without a hair tie.3: used a microwaveable heat cap I bought on Amazon.4: let it set for about 1.5 hours with the cap on the whole time.5: rinsed, with warm water, deep conditioned (deep conditioning is important!!)6: used a blow dryer on medium heat, flat ironed, and applied a small amount of Moroccan oil!7: ENJOY!!You can tell it made a huge difference, I tried it once before minus the heat cap and I got results but not as good as the results I got with the cap.

My first time using a toning shampoo but it does work and makes the yellows a bit more white (what I want). Recommend using on dry hair and with the masque after you rinse out. A bit drying otherwise. Pricey but bit the bullet since so many good reviews. Very deep purple in color but I think that’s a good thing! I’m guessing with a product like this you get what you pay for!

This is my 2nd order of the shampoo & conditioner. I LOVE this product. I am a naturally dark brunette who colors to a champagne blond. I have fought for 30 years to remove the red. I have used many many purple shampoos & conditioners. None have removed the red from my hair as this product has. Even my husband noticed! I would like to mention that it does dry my ends a bit but a weekly deep conditioner takes care of that. I am hooked and as long as they sell it I'm buying it. A customer for life. Thank you for such a wonderful product!

Seen people recommend this online so decided to try it. First of all it really dried my hair out. Every time I used this it would make my hair barely manageable and I had to use a mask each time to bring some life back to my hair. It does reduce the yellow in my hair (I have platinum blonde hair) but unlike other toning shampoos it didn't give me a nice cool tone so my hair ended up being a weird shade that my coworker described as dirty green (please note it did not turn my hair green, the shade just looked dirty). Overall too expensive for such lacking results. I now use Lee Stafford toning shampoo and could not be happier

I didn't think it was that great when I left it on for 5-10mins. Next time I left it on for 15 mins each one at it did was I was hoping for ! Leave on for longer the more yellow your hair has in it. But wouldn't leave on for more than 20 mins or your hair will probably go purple on the lighter white parts. It's a very good product but not sure it's that great of value for the price. I'm still using it and it does do the job.

Works well taking out yellow tones smells lovely, do not leave longer than instructed if you have bleaced highlights as they will go purple but if this happens shampoo straight away with normal shampoo to get the purple out.

Absolutely one of the BEST shampoos I have ever used.Brought this after seeing it advertised online,I left it on for a few minutes in the shower before Washing it out.It gave me the perfect grey tone that I wanted,as soon as I got into work I had so many compliments and people asking for the name of the shampoo.I highly recommend this product for anyone wanting to brighten up there blonde hair!

i'm a hairdresser and have used numerous purple shampoos but this was too grey and made my hair dull.